LVMH
Which owns the designer labels Dior, Fendi, Louis Vuitton, and others—to outlaw fur. However, LVMH has refused to sever links with the brutal fur trade, despite the fact that the majority of luxury design businesses now embrace imitation fur to satisfy the expectations of knowledgeable and compassionate consumers.

Call on Louis Vuitton, Gucci, and Prada to outlaw exotic skins like ostriches!
Every fur coat, bauble, and piece of trim, whether it originated from a wild animal or one kept on a fur farm, inflicted excruciating pain to the animal and ended its life. About 100 million animals are murdered annually for their fur.

The entire life of an animal raised for fur is spent in small, unclean metal cages. The most inexpensive and brutal methods of execution, such as gas, poisoning,
electrocution, and suffocation, are employed by fur farmers. China provides most of the fur imported into the United States; millions of dogs and cats there are
frequently skinned alive, hanged, beaten, and bled to death for their fur. Since Chinese fur is frequently purposefully mislabeled, it is impossible to determine whos skin you are wearing if you wear any fur at all.
When an animal becomes stranded in the wild, it may suffer from shock, thirst, frostbite, gangrene, blood loss, and predator assaults for several days. They could fall into one of three types of traps: water-set, which leaves beavers, muskrats, and other animals struggling for more than nine agonizing minutes before drowning; Conibear, which crushes their necks with 90 pounds of pressure per square inch; or steel-jaw, which slams down on their legs, often cutting to the bone.
Fortunately, maintaining your cool and staying warm don’t require being harsh. All throughout the world, faux furs and cruelty-free textiles are sold in stores, and PETA keeps pushing apparel designers and retailers to use and carry only animal-friendly textiles.
Sign PETA’s fur-free pledge today to show your support for ending animal suffering! Please see petition here.
The only motivation for severing an animal’s hide is avarice, yet Bernard Arnault, the CEO of LVMH, is among the wealthiest persons on the planet with a net worth of around $210 billion. Numerous animals have been killed and exploited in order to fund his wealth. See PETA’s petition here.

A horrific, first-of-its-kind investigation by PETA Asia has uncovered the precise method used to murder pythons in order to make snakeskin shoes and bags for LVMH. When investigators went to two Indonesian slaughterhouses that supply LVMH, the company that owns Louis Vuitton, Dior, Celine, and other fashion brands, they saw that workers were using hammers to beat snakes in the head, hanging them up, suctioning them full of water, and, most likely, chopping off their skin while they were still conscious.

View the conditions under which animals murdered for LVMH purses and shoes are sold for yourself. Then do something to prevent snakes from suffering as victims of fashion. Learn more, and sign the petition, here.
Video: Gucci’s Parent Company Impales Pythons with Hammers and Hooks!
An investigation by PETA Asia into two python farms that provide skins to Caravel, a tannery run by Kering, the owner of Gucci and Yves Saint Laurent, reveals that workerspin down struggling pythons by the neck, use a hammer to hit them in the head, punch metal hooks through their heads, and inflate their bodies with water before skinning them. All of these procedures are done while the animals are still moving. PETA is requesting that the business discontinue selling accessories, such as those made of snake and lizard skins, that are made from the killing of wild animals. You may watch the investigation’s video footage here.

While visiting Sisatchanalai Python Farm and Closed-Cycle Breeding International (CCBI), PETA Asia investigators learned that the latter has an agreement with Caravel for 5,000 skins in 2024.
The pythons were kept in tiny, lifeless boxes and cages. On one farm, the CCBI owner directed PETA Asia’s investigator to a malnourished snake, saying it was probably “an animal that hadn’t eaten in a long time” and that “they ought to get rid of it.” It is preferable to kill.
According to PETA President Ingrid Newkirk, “these snakes spend their brief lives confined to tiny, filthy boxes before being pounded with a hammer, pierced through the skull, and skinned.”
“PETA is drawing attention to Kering’s abhorrent cruelty in order to demonstrate why consumers should never purchase goods from the savage reptile-skins industry.” Kering continues to promote its “Animal Welfare Standards,” which state that animals must have “room to move around freely,” be “managed to promote good health and treated immediately should disease or injury be discovered,” and require “humane handling at end of life”—all claims that PETA Asia’s investigations have shown to be untrue. This is in spite of the abuse that has been documented at its suppliers. Please watch video here.
A PETA Asia investigation into the Thai exotic-skins industry has produced never-before-seen footage showing the horrific confinement of thousands of snakes, followed by their impalement while still in motion with hooks and hammers above their heads.
The two python farms that PETA Asia’s investigators visited provide skins to Caravel, a tannery controlled by Kering, the parent company of several designer labels, including Gucci and Yves Saint Laurent. PETA Asia also went to a place where workers stab crocodiles with metal blades and then watch as the skin is peeled off, all to manufacture accessories like belts, bags, and shoes that are sold all over the world. As long as Kering’s companies are able to sell exotic skins like python and crocodile, it is endorsing the extreme agony and horrifyingly violent deaths of animals. Please sign petition here to take action!


Snakes aren’t the only abused animals in LVMH slaughterhouses – ostriches and crocodiles are kept in tiny cages and filthy conditions before they are mutilated and killed. Learn about PETA investigation here. Please sign petition here.
Investigative video footage documenting the horrifying brutality involved in the exotic-skins trade has been given by PETA to Gucci, Prada, and LVMH, the parent company of Louis Vuitton, but the firms have not responded. Please stand up for the ostriches, crocodiles, snakes, and other animals that endure severe suffering in order to produce high-priced shoes, bags, belts, and other items.
PETA investigators went inside the world’s largest ostrich-slaughter companies, which supply Prada and Louis Vuitton. They filmed workers striking young birds in the face and laughing as one stumbled over a collapsed flockmate. One worker laughs as he describes how the birds trust the workers and walk willingly into the slaughter facility with them. At the slaughterhouse, ostriches watched helplessly as the birds before them were forced into stun boxes and their throats were slit.

Workers on Vietnamese crocodile farms were shown in a PETA video exposé to be hacking into the necks of the animals and forcing metal rods down their spines. Tens of thousands of crocodiles were housed in tiny concrete enclosures on one farm, some of which were less than the crocodiles’ total length. This farm has provided LVMH with skins. The animals are held there for more than a year, the investigator was informed.

This abuse is commonplace everywhere animals are slaughtered for human use, as stated in the paper attached, which was submitted to LVMH in 2016. Furthermore, PETA’s research into the down, leather, and wool industries has repeatedly shown that the idea that certifications—which neither LVMH nor Louis Vuitton even demand for all of their suppliers—can in some way stop extreme injury is baseless.
Photo Credit: KARREMANN/PETA.
Lizards are chopped open while still alive for the exotic-skins trade, while snakes are beheaded, nailed to trees, or cruelly slain. Their disfigured bodies are discarded, and due to the animals’ sluggish metabolism, they may endure days of suffering prior to passing away from shock or thirst. All creatures, be they furry, scaled, or feathered, are worthy of respect and equal regard. All animals want is to be left alone to roam freely, take care of their young, and live their own lives—that includes crocodiles and ostriches. Kindly forward courteous emails to Marco Bizzarri at marco.bizzarri@gucci.com and Michael Burke at michael.burke@louisvuitton.com. Then, fill out the form below to demand that Prada immediately outlaw unusual skins.
Please SCAN THE QR CODE AND/OR to send an email HERE to Urge LVMH to Ban Fur From Its Brands Louis Vuitton, Fendi, Dior!
